Hello There!
I'm Sukshitha Rao. I help AI products find their voice. With 6 years in product marketing, I craft go-to-market strategies, build customer narratives, and drive adoption for enterprise AI platforms — turning technical complexity into clear business value.
About Me
Welcome to My Corner of the Internet
Driven by curiosity and the thrill of bringing products to market, I've built my career across EdgeVerve Systems (an Infosys subsidiary) and Subex in product marketing, after starting out as a software engineer at CGI. That technical foundation gives me a unique edge -- I specialize in crafting customer-centric narratives that elevate product storytelling, drive adoption, and build category leadership in the AI and enterprise space.
From enabling EdgeVerve's transition into the Agentic AI era to driving ~125% YoY demand generation growth at Subex, I thrive at the intersection of strategy, technology, and impact. I've built developer communities from scratch, led analyst briefings with Forrester, IDC, Gartner, and more, and authored industry-defining thought leadership.
I hold an MBA in Marketing & Finance from Symbiosis International University and a B.E. in Electronics & Communication from RNSIT. I'm certified in Inbound Marketing, Email Marketing (HubSpot), and Generative AI.
When I'm not crafting positioning decks or running launch playbooks, you'll find me at the gym, competing as a professional table tennis player, diving into board game nights, or attending workshops to keep learning and growing.
Highlights
The Best Bits
Work
- Value Proposition & Positioning
Crafted compelling value propositions and positioning frameworks for AI-first products, translating complex technology into customer-centric narratives that drive differentiation and adoption.
- Thought Leadership
Co-authored TM Forum industry guides (GB954, IG1325), led the AI-powered Fraud Defense Catalyst with TM Forum, and shaped analyst-facing content that defined category narratives across the telecom AI landscape.
- Builders Community & Power Users
Building and nurturing builders communities and power-user programs to drive product advocacy, feedback loops, and organic growth.
- Growth & Pipeline Development
Drove GTM strategy for Subex's AI-first Fraud Management portfolio, resulting in ~125% YoY pipeline growth through integrated demand programs and strategic positioning.
- Flagship Events & Experiences
Orchestrated AdvantEdge 2025 (EdgeVerve's flagship event), Mobile World Congress participation, and Subex's User Conference -- driving brand presence through keynotes, demos, and branded experiences.
Play
- TT Champion
Professional table tennis player -- competing in tournaments and bringing the same intensity and precision to everything I do.
- Fitness Enthusiast
Gym regular and fitness enthusiast -- discipline and consistency on the training floor translate directly into how I approach work.
- Lifelong Learner
Always learning something new -- from workshops and podcasts to online courses. Curiosity is my superpower.
- Board Games & F1
Board game strategist and F1 fanatic -- whether it's Catan or a Grand Prix, I'm always chasing the best play.
Projects
Side Projects
AI / Agentic AI
Sales Enablement & Competitive Intel Agent
Built an AI-powered sales enablement and competitive intelligence agent that analyzes market data, generates battle cards, and equips sales teams with real-time insights to win deals faster.
Automation / Productivity
Smart Email Automation Workflow
Designed an automation workflow that streamlines email management by categorizing incoming messages and prioritizing urgent communications using Gmail integrations. Automatically updates email records based on urgency and category to enhance response efficiency.
AI / Agentic AI
Dispute Resolution Agent
Developed an AI agent that streamlines dispute resolution by analyzing case context, surfacing relevant precedents, and recommending resolution pathways -- reducing manual review time and improving accuracy.
AI / Content
Blog Writing Agent
Created an AI-powered blog writing agent that generates SEO-optimized, on-brand content from topic briefs -- handling research, outline generation, and drafting to accelerate content production.
Contact
Let's Connect
Bengaluru, India
Have a product to launch, a GTM challenge to crack, or just want to chat about AI, table tennis, or board games? I'd love to hear from you.
Say Hello