Sukshitha Rao - Ghibli style portrait
Product Marketing Strategist

Hello There!

I'm Sukshitha Rao. I help AI products find their voice. With 6 years in product marketing, I craft go-to-market strategies, build customer narratives, and drive adoption for enterprise AI platforms — turning technical complexity into clear business value.

About Me

Welcome to My Corner of the Internet

Driven by curiosity and the thrill of bringing products to market, I've built my career across EdgeVerve Systems (an Infosys subsidiary) and Subex in product marketing, after starting out as a software engineer at CGI. That technical foundation gives me a unique edge -- I specialize in crafting customer-centric narratives that elevate product storytelling, drive adoption, and build category leadership in the AI and enterprise space.

From enabling EdgeVerve's transition into the Agentic AI era to driving ~125% YoY demand generation growth at Subex, I thrive at the intersection of strategy, technology, and impact. I've built developer communities from scratch, led analyst briefings with Forrester, IDC, Gartner, and more, and authored industry-defining thought leadership.

I hold an MBA in Marketing & Finance from Symbiosis International University and a B.E. in Electronics & Communication from RNSIT. I'm certified in Inbound Marketing, Email Marketing (HubSpot), and Generative AI.

When I'm not crafting positioning decks or running launch playbooks, you'll find me at the gym, competing as a professional table tennis player, diving into board game nights, or attending workshops to keep learning and growing.

Highlights

The Best Bits

Work

  • Value Proposition & Positioning
    Crafted compelling value propositions and positioning frameworks for AI-first products, translating complex technology into customer-centric narratives that drive differentiation and adoption.
  • Thought Leadership
    Co-authored TM Forum industry guides GB954 and IG1325, led the AI-powered Fraud Defense Catalyst with TM Forum, and shaped analyst-facing content that defined category narratives across the telecom AI landscape.
  • Builders Community & Power Users
    Grew a builder community to 420 certified members in 3 months, driving onboarding, adoption, and retention through structured programs, hackathons, and certification tracks.
  • Growth & Pipeline Development
    Drove GTM strategy for Subex's AI-first Fraud Management portfolio, resulting in ~125% YoY pipeline growth through integrated demand programs and strategic positioning.
  • Flagship Events & Experiences
    Orchestrated AdvantEdge 2025 (EdgeVerve's flagship event), Mobile World Congress participation, and Subex's User Conference -- driving brand presence through keynotes, demos, and branded experiences. Served as product evangelist on the global stage, including a GSMA AFASG session on Generative AI's role in telecom fraud management.

Play

  • TT Champion
    Professional table tennis player -- competing in tournaments and bringing the same intensity and precision to everything I do.
  • Fitness Enthusiast
    Gym regular and fitness enthusiast -- discipline and consistency on the training floor translate directly into how I approach work.
  • Volunteering at CRY
    Proud volunteer with CRY (Child Rights and You) -- advocating for children's rights and contributing to causes that matter.
  • Board Games & F1
    Board game strategist and F1 fanatic -- whether it's Catan or a Grand Prix, I'm always chasing the best play.
  • Lifelong Learner
    Always learning something new -- from workshops and podcasts to online courses. Curiosity is my superpower.

AI Projects

What I Build on the Side

AI / Search Visibility

CiteIQ

AI search-visibility platform that diagnoses why a brand isn't being cited by AI engines (ChatGPT, Perplexity, Gemini) and generates actionable fixes to improve visibility. Selected for Project Shipyard by AI Learn Circle.

AI Search VisibilityGEO / AEOCompetitive IntelGenerative AI
View on GitHub

AI / Competitive Intelligence

Market Audit Agent

Agentic market-audit tool (built with Claude Code) that analyzes how companies position and market themselves across the AI landscape — surfacing competitive gaps, messaging weaknesses, and GTM opportunities at scale. Built for marketers who need fast, actionable intelligence without hours of manual research.

AI AgentMarket AnalysisCompetitive IntelGTM

AI / Agentic AI

Competitive Intel Agent

AI-powered sales-enablement and competitive-intelligence agent that analyzes market data, auto-generates battlecards, and equips sales teams with real-time insights to win deals faster.

AI AgentSales EnablementCompetitive IntelAgentic AI

Automation / Productivity

Smart Email Automation Workflow

Automation workflow that streamlines email management by categorizing incoming messages and prioritizing urgent communications using Gmail integrations — updating records by urgency and category to improve response efficiency.

AutomationGmail APIWorkflowProductivity

AI / Agentic AI

Dispute Resolution Agent

AI agent that streamlines dispute resolution by analyzing case context, surfacing relevant precedents, and recommending resolution pathways — reducing manual review time and improving accuracy.

AI AgentDispute ResolutionNLPAutomation

AI / Content

Blog Writing Agent

AI-powered blog-writing agent that generates SEO-optimized, on-brand content from topic briefs — handling research, outline generation, and drafting to accelerate content production.

AI AgentContent MarketingSEOGenerative AI

Also in My Toolkit

Beyond what I build from scratch, I adopt and run strong open-source AI tooling to stay sharp on what's possible:

Open Source / AI Toolkit

AI Marketing Suite (Claude Code)

An open-source agentic marketing toolkit (15 skills, 5 parallel agents) for audits, copywriting, competitive intelligence, and campaign generation. Customized the market-agentic and market-audit skills, and used it to generate ad copy and content and to run competitive-intelligence analysis.

View on GitHub →

Contact

Let's Connect

Bengaluru, India

Have a product to launch, a GTM challenge to crack, or just want to chat about AI, table tennis, or board games? I'd love to hear from you.

Say Hello
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